![]() The Philippine operation offers franchises for Philippine locations only they do not cover USA and Canada operations. However, at this time, Goldilocks USA does not sell Franchises. In 2015, it was reported that there were at least 400 full-service stores in the Philippines, 12 in California, United States, and three in Vancouver, British Columbia and Canada. There are Goldilocks stores in other parts of California such as San Francisco, San Jose and Las Vegas, Nevada. In 1991, Goldilocks started a franchising program which has led to the opening of hundreds of Goldilocks’ stores in different countries. ![]() The first Goldilocks store in the United States opened in Los Angeles. It provides point of sale materials such as menu boards and advertising materials. Goldilocks in addition to every other service continuously updates their store concept and design to address specific market needs. ![]() Goldilocks is committed to constantly innovate and provide quality products and services. The company’s comprehensive training and quality systems offer the framework to support its growing network of stores. Goldilocks provides continuing support and advisory services on store operations, local store marketing plans, financial data analysis, and market development-all designed to enhance the franchisee’s store management skills. All these further buttressed the genuine quality and dedication that Goldilocks puts into its products and services.Īlso note that the unique nature of Goldilocks is seen not only in its products but in its superior service as well. This company was also awarded by DTI – Philippine Retailers Association the Outstanding Filipino Retailer for 2006 in the Food Retail category and in 2010 Hall of Fame Award for Outstanding Filipino Retailer. On May 15, 1966, Filipino-Chinese sisters, Milagros Leelin Yee and Clarita Leelin Go, and their sister-in-law Doris Wilson Leelin, started the first Goldilocks store on the ground floor of a three-story building along Pasong Tamo Street in Makati and started with only 10 employees.īut today Goldilocks is the leading brand in the Philippine bakeshop industry, cutting across all economic classes with a wide variety of products, at prices within the consumers’ reach.Īside from being awarded the Super brand Seal of Recognition, Goldilocks was the Outstanding Filipino Retailer for 2006 in the Food Retail Category, and elevated to a Hall of Fame in 2010 in both the Bakeshop and Franchise categories by several award-giving bodies such as the Consumer Union of the Philippines, Parangal ng Bayan, and the Philippine Franchise Association.
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